Senior Learning Experience Designer & Learning Strategist
I turn complex business and learning challenges into experiences people can understand and use—from strategy and experience design to film, AI-enabled production, and the finished build.
Learning Strategy & Performance Consulting • Leadership Development • Product & Technology Enablement • AI-Enabled Learning • Creative Technology & Multimedia Production
Selected experience
EducationM.Ed., Learning Design and Technology, Arizona State University
Enterprise learning · Selected case studies
Learning strategy, scenario design, and enablement built around the decisions people make at work.
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Leadership capabilityIndependent project · Tavus pilot
Conversational AI for leadership rehearsal
An independent AI roleplay pilot for new supervisors, connecting scenario design, research-informed learning strategy, and an evaluation roadmap.
Product enablementCandidate work sample
AI readiness through customer judgment
A candidate work sample translating AI-assisted invoicing into realistic customer decisions, scenario practice, and performance support.
Scenario-based learningIndependent project
From peer to leader, one decision at a time
A cinematic branching simulation for first-time supervisors, built around consequential choices, peer coaching, and practice for a new conversation.
Enterprise learningCox Enterprises
Mission-based learning for enterprise culture
Organizational history becomes a leadership mission through narrative architecture, interactive challenges, and SCORM delivery for Cox Enterprises.
Employee onboardingIHG Hotels & Resorts
Role-based onboarding for hotel operations
An onboarding experience connecting HotelKey’s operating logic to real shift decisions through workflow instruction and multimedia learning.
Learning platform adoptionCox Enterprises
Learning-platform adoption through purpose
A coordinated enterprise launch connecting professional growth to Workday Learn through campaign strategy, promotional media, and learning modules.
Performance enablementIHG Hotels & Resorts
Change enablement at the point of work
A modular pilot toolkit connecting guest-relationship workflows to operational context, job aids, tutorials, and feedback-led revisions for hotel teams.
Selected impact
Outcomes from programs I designed or contributed to, across enterprise and education settings.
Adoption
98%
Platform adoption in Q1, supported through targeted enablement
Workday Learn launch · Cox Enterprises
Production
40%
Faster content development using an AI-assisted production pipeline, adopted team-wide
Learning production · Cox Enterprises
Leadership
35%
Lift in strategic knowledge retention versus presentation formats
Cox 20/20 executive simulation
Migration
95%
Adoption and 4.9/5 satisfaction on an organization-wide LMS migration
Digital learning function · Atlanta International School
Experience
Education to enterprise
Experience across education, enterprise learning, technology enablement, and creative production
Capabilities & tools
Capability first. Open any row for the tools I use to deliver it; depth varies from daily practice to emerging workflows.
Miro, FigJam, Tableau, Power BI, learning dashboards, KPI and adoption tracking, survey analysis
Workday Learn, SharePoint, Microsoft 365, Asana, Frame.io, LMS governance, release workflows
Articulate Storyline 360, scenario and branching design, simulations, facilitation kits
ChatGPT, Claude, Gemini, Copilot, NotebookLM, Custom GPTs, Zapier, Make, n8n, Synthesia, ElevenLabs, HeyGen, Descript, Runway
Storyline 360, Rise 360, Camtasia, Genially, H5P, Canvas LMS, Premiere Pro, After Effects, Photoshop, Illustrator, Figma
WCAG, UDL, accessibility checkers, captioning and SRT workflows, screen-reader and contrast checks, QA checklists
Method
Five moves I run on every project, from a leadership simulation to a platform launch to an AI-assisted production run. Each carries a rule I don't break.
Define the business problem, learner need, stakeholder expectations, and success criteria.
Clarity over complexity. Every complex problem hides a simpler structure worth finding first.
Organize complexity into a learning architecture, journey, content map, or enablement strategy.
People before platforms. Technology only matters once the people using it can succeed with it.
Shape the experience through story, interaction, visuals, accessibility, and human-centered learning principles.
Technology should feel human. Systems earn adoption when they respect attention, context, and effort.
Produce eLearning, video, guides, toolkits, job aids, and communications. Prototype early, then scale.
Speed for production, not decisions. AI expands what is possible; the point of view stays mine.
Use feedback, adoption signals, performance evidence, and stakeholder input to refine impact.
Learning should move behavior. The measure is what people do differently after.
Every output is reviewed and owned. Nothing ships that I wouldn't defend in front of a stakeholder.
THE JOURNAL / AN OPEN DESIGN PRACTICE
The production conditions of learning have changed. The design epistemology hasn’t caught up yet. That gap is the work.
BY JONATHAN IKER ZAMARRIPABEYOND THE FILM
Three ways into the research, stories, and design decisions behind the work.
FROM THE EDITORIAL DESK
An audit of last week’s worked example, the production artifacts behind the fix, and the pilot designed to test it.
Read the dossierSPEAKING / Available topic · in development
Grows from the question at the center of Issue 07: “Who is the other person in the scene, and why do our practice scenarios treat him as a prop?” Conferences, panels, podcasts, and guest lectures.
Speaking · Keynotes, workshops & guest lectures
Talks on cinematic learning, AI-era design, and the person on the other side of the experience.
Independent experiments in film, sound, storytelling, and emerging technology. Every film is a finished experience—and an invitation to examine the decisions behind it.
A story about the people we almost meet.
Two characters, one Midtown Atlanta transit world. A self-directed film built with a consistent character, wardrobe, environment, and sound language.
A high-contrast visual experiment in fragmented identity, graphic collage, and bold editorial composition.
A cinematic prototype examining narrative architecture, atmosphere, sound, and the orchestration of multiple creative tools.
A space to explore a question, build the experience, and make the creative decisions visible.
About
I learned that early, guiding educators and communities through digital learning and platform change. It still shapes everything I make, from leadership simulations to release-ready product training.
The problems I'm handed rarely stay inside one discipline, so neither do I. I structure the ambiguity, design the experience, then film, prototype, and build it, using AI to move faster without handing it the judgment.
Make the complex clear, make the learning useful, and make the experience worth remembering.
“I translate complexity into learning people can use.”
Jonathan Iker Zamarripa · Learning Experience Design & Strategy
M.Ed., Instructional Design & Technology · Arizona State University
The journey
A practice shaped across learning, systems, technology, storytelling, and enterprise transformation.
Charles R. Drew Charter School
K–5 Robotics Instructor · Jul 2011–Jul 2019
Designed and facilitated STEAM and project-based learning, adapting instruction to different learner needs.
Atlanta International School · International education
Instructional Designer & EdTech Integration Specialist · Jul 2019–Apr 2024
Supported an organization-wide LMS migration, helping a school community move from hesitation to fluency.
Cox Enterprises · Enterprise & corporate learning
Learning Experience Designer · Contract · Feb–Sep 2025
Designed leadership and enterprise learning for audiences from frontline teams to SVPs.
IHG Hotels & Resorts · Hospitality technology
Creative Content Specialist · Contract · Sep 2025–Jul 2026
Turned evolving platforms into release-ready learning that keeps global teams operationally current.
Jon Iker Zamarripa Independent Consulting
Learning Experience Designer & AI Learning Strategist · Jul 2024–present
Client work, research and prototyping across onboarding, product education and AI-enabled learning.
Tools & platforms
Hands-on tools and emerging AI workflows used to design, build, localize, automate, and measure learning experiences across enterprise environments.
Interactive learning, microlearning, simulations, branching, assessments, and performance support.
Rapid ideation, content transformation, SME synthesis, scenario drafting, script development, learning architecture, and review acceleration.
Agentic workflow awareness across content intake, SME analysis, knowledge retrieval, QA checks, learner support, and scalable learning operations.
AI-assisted video production, voiceover, localization, multilingual enablement, explainer content, and scalable media production.
Visual systems, branded learning assets, motion design, storyboards, prototypes, job aids, decks, and digital learning interfaces.
Learning delivery, stakeholder workflows, content governance, launch operations, versioning, and enterprise enablement.
Learning impact, adoption signals, performance evidence, executive visibility, and data-informed decisions.
Accessible, inclusive, compliant learning experiences that support learner variability and enterprise quality standards.
Depth varies by tool. Some are daily practice; others are emerging workflows I actively explore and apply where they earn their place.
Principles
Eight commitments that hold whether the work is a leadership simulation, a platform launch, or an AI-assisted production run.
Every complex problem hides a simpler structure worth finding first.
Technology only matters once the people using it can succeed with it.
Decisions hold up when grounded in data, feedback, and observed behavior.
The measure of a learning experience is what people do differently after.
Systems earn adoption when they respect attention, context, and effort.
AI expands what is possible; the point of view still has to be mine.
Move fast on assets. Slow down on the choices that shape outcomes.
Nothing ships that I would not defend in front of a stakeholder.
Selected Additional Work
Projects that show range across interactive learning, multimedia, and AI production.
View featured case studiesInteractive eLearning
Branching practice built for bilingual learners, grounded in accessibility practice and learner-centered storytelling.
Education Innovation
Professional learning and adoption strategy that moved faculty from hesitation to fluency.
Multimedia
Short-form motion pieces that compress dense process into minutes.
AI Experiments
Prompt systems and agentic drafts tested against real production work.
Systems design
One prototype that brings shipped work together: the Workday Learn launch, the AI production pipeline, Cox 20/20, and IHG product enablement.
Enterprise Learning
Job aids and facilitation kits supporting manager capability at scale.
Contact
A strategy that needs shape, an experience that needs building, a story that needs telling, or a new tool worth figuring out. Tell me what you’re working on. I’m open to senior full-time and contract roles, consulting projects, and speaking or panel invitations.
Or use the form. A few lines are enough; I reply personally.
